20th Century, Agriculture, Business, History, Minnesota

A Jolly Green Giant in MN

55813449

1928
Described by Advertising Age as “a fugitive from a Grimm’s fairy tale,” a hulking green giant becomes the symbol of the Minnesota Valley Canning Company in Le Sueur. The giant gets jollier and more handsome as time goes on. *

To provide some backstory, the Minnesota Valley Canning Company was born of the collaboration of 14 merchants in LeSeur, Minnesota in 1903. They initially only sold Early June peas, but sought to market a new variety of a much larger and sweeter pea from England around 1925. “At the time, the company couldn’t legally trademark the name Green Giant to describe the peas, so they created a mascot named Green Giant and sold the new type of peas under that name.” **

We thank You for humble beginnings. We thank you for the vision of the originators of Minnesota Valley Canning Company; canning vegetables means more people can access them. We also are grateful for the introduction of the “Green Giant” variety of peas to the diet of Minnesota and much of North America.

We give You thanks for the technology of canning and vacuum packing! Canning existed long before the MVCC, Louis Appert of France by 1809 had invented a way of sealing cooked food in jars that fed their armies during the Napoleonic Wars.*** Yet, Green Giant would supply multitudes with vegetables that: kept for years, traveled well, were affordable, and quick to prepare.

Further, icons connect our heads to our hearts; we comprehend information and feel its’ meaning. We remember, Jesus Christ, that Your storytelling, parables, and use of imagery taught both the minds and hearts of mankind. For example, Jesus confronted the religious folks of his day and their masks. He confronted the idea of doing the right things with a wrong heart.
“What sorrow awaits you teachers of religious law and you Pharisees. Hypocrites! For you are so careful to clean the outside of the cup and the dish, but inside you are filthy–full of greed and self-indulgence! You blind Pharisee! First wash the inside of the cup and the dish, and then the outside will become clean, too.” **** Matthew 23:25,26 NLT

So, we give You thanks for the humble tin can and its’ inner cleanliness. (Will You clean us on the inside, too, so we don’t spoil quickly?) We give You thanks for those farmers, packers, and owners who sought to serve their neighbors vegetables through a tin can made famous by a Green Giant! Amen!
* P.T.H. cites timeline formerly at this URL: mnhs.org/about/dipity_timeline.htm
The Minnesota Historical Society Web site, http://www.mnhs.org, is fantastic! Check it out! Images are from https://images.google.com/?gws_rd=ssl; again, an amazing resource!
** http://mentalfloss.com/article/75472/11-hulking-facts-about-green-giant
*** https://en.wikipedia.org/wiki/Canning
**** http://biblehub.com/matthew/23-26.htm

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