20th Century, Agriculture, Business, History, Minnesota

A Jolly Green Giant in MN

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1928
Described by Advertising Age as “a fugitive from a Grimm’s fairy tale,” a hulking green giant becomes the symbol of the Minnesota Valley Canning Company in Le Sueur. The giant gets jollier and more handsome as time goes on. *

To provide some backstory, the Minnesota Valley Canning Company was born of the collaboration of 14 merchants in LeSeur, Minnesota in 1903. They initially only sold Early June peas, but sought to market a new variety of a much larger and sweeter pea from England around 1925. “At the time, the company couldn’t legally trademark the name Green Giant to describe the peas, so they created a mascot named Green Giant and sold the new type of peas under that name.” **

We thank You for humble beginnings. We thank you for the vision of the originators of Minnesota Valley Canning Company; canning vegetables means more people can access them. We also are grateful for the introduction of the “Green Giant” variety of peas to the diet of Minnesota and much of North America.

We give You thanks for the technology of canning and vacuum packing! Canning existed long before the MVCC, Louis Appert of France by 1809 had invented a way of sealing cooked food in jars that fed their armies during the Napoleonic Wars.*** Yet, Green Giant would supply multitudes with vegetables that: kept for years, traveled well, were affordable, and quick to prepare.

Further, icons connect our heads to our hearts; we comprehend information and feel its’ meaning. We remember, Jesus Christ, that Your storytelling, parables, and use of imagery taught both the minds and hearts of mankind. For example, Jesus confronted the religious folks of his day and their masks. He confronted the idea of doing the right things with a wrong heart.
“What sorrow awaits you teachers of religious law and you Pharisees. Hypocrites! For you are so careful to clean the outside of the cup and the dish, but inside you are filthy–full of greed and self-indulgence! You blind Pharisee! First wash the inside of the cup and the dish, and then the outside will become clean, too.” **** Matthew 23:25,26 NLT

So, we give You thanks for the humble tin can and its’ inner cleanliness. (Will You clean us on the inside, too, so we don’t spoil quickly?) We give You thanks for those farmers, packers, and owners who sought to serve their neighbors vegetables through a tin can made famous by a Green Giant! Amen!
* P.T.H. cites timeline formerly at this URL: mnhs.org/about/dipity_timeline.htm
The Minnesota Historical Society Web site, http://www.mnhs.org, is fantastic! Check it out! Images are from https://images.google.com/?gws_rd=ssl; again, an amazing resource!
** http://mentalfloss.com/article/75472/11-hulking-facts-about-green-giant
*** https://en.wikipedia.org/wiki/Canning
**** http://biblehub.com/matthew/23-26.htm

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20th Century, Business, History, Intercession, Minnesota, Uncategorized

Betty Crocker

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“The Betty Crocker Cooking School of the Air”

1921
Betty Crocker, General Mills’ symbol of the perfect homemaker, will become known to nine out of ten American women by 1940. Created in 1921 to answer letters about baking problems, she becomes a network-radio personality and cookbook author, and lends her name and changing image to hundreds of products.*

Betty Crocker became the personification of Washburn Crosby Company which later grew into General Mills. The iconic radio station WCCO, whose call letters are an acronym of the company’s name, was rescued by Washburn Crosby to become her voice. “According to Fortune magazine in April 1945, she was the second best-known woman in America, following First Lady Eleanor Roosevelt. Betty Crocker was known as the First Lady of Food.”**

Lord, how does one pray for a “First Lady”, especially a fictional one? We constantly interact with icons and symbols in the present era: through smartphones and devices, in all kinds of advertising, and through mascots of our favorite sports teams. You also use the power of symbols and icons, Good Shepherd, and lead Your sheep to better know and remember You.

I will begin with thanking You for the impact of Betty Crocker on the state of Minnesota. How many millions or billions of bags of beautiful Gold Medal Flour did she sell? How many farmers, truckers, railroad workers, dockworkers, millers, and barge crew members were kept employed by her friendly voice and baking tips? How many families ate dinners, cookies, and pies that were touched by her red spoon? For these, and so many other unmentioned aspects, I give thanks to her creators, the voice of WCCO, and the Washburn Crosby Company.

Will You bless this company and the genius of personifying the fairly mundane product of spring wheat flour? Will You help the businesses of Minnesota to take joy in meeting the needs of its customers because they are worthy persons created in Your image? Will You bless the imagery of service that Betty Crocker implies: to her family, for her friends, and to herself through the soul-feeding acts of cooking and baking?

“And I will set up over them one shepherd, my servant David, and he shall feed them: he shall feed them and be their shepherd.” Ezekiel 34:23 ESV***

* P.T.H. cites timeline formerly at this URL: mnhs.org/about/dipity_timeline.htm
The Minnesota Historical Society Web site, http://www.mnhs.org, is fantastic! Check it out! Images are from https://images.google.com/?gws_rd=ssl; again, an amazing resource!
**https://www.bettycrocker.com/menus-holidays-parties/mhplibrary/parties-and-get-togethers/vintage-betty/the-story-of-betty-crocker#!
***http://biblehub.com/ezekiel/34-23.htm

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