20th Century, Business, History, Intercession, Minnesota, Uncategorized

Betty Crocker

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“The Betty Crocker Cooking School of the Air”

1921
Betty Crocker, General Mills’ symbol of the perfect homemaker, will become known to nine out of ten American women by 1940. Created in 1921 to answer letters about baking problems, she becomes a network-radio personality and cookbook author, and lends her name and changing image to hundreds of products.*

Betty Crocker became the personification of Washburn Crosby Company which later grew into General Mills. The iconic radio station WCCO, whose call letters are an acronym of the company’s name, was rescued by Washburn Crosby to become her voice. “According to Fortune magazine in April 1945, she was the second best-known woman in America, following First Lady Eleanor Roosevelt. Betty Crocker was known as the First Lady of Food.”**

Lord, how does one pray for a “First Lady”, especially a fictional one? We constantly interact with icons and symbols in the present era: through smartphones and devices, in all kinds of advertising, and through mascots of our favorite sports teams. You also use the power of symbols and icons, Good Shepherd, and lead Your sheep to better know and remember You.

I will begin with thanking You for the impact of Betty Crocker on the state of Minnesota. How many millions or billions of bags of beautiful Gold Medal Flour did she sell? How many farmers, truckers, railroad workers, dockworkers, millers, and barge crew members were kept employed by her friendly voice and baking tips? How many families ate dinners, cookies, and pies that were touched by her red spoon? For these, and so many other unmentioned aspects, I give thanks to her creators, the voice of WCCO, and the Washburn Crosby Company.

Will You bless this company and the genius of personifying the fairly mundane product of spring wheat flour? Will You help the businesses of Minnesota to take joy in meeting the needs of its customers because they are worthy persons created in Your image? Will You bless the imagery of service that Betty Crocker implies: to her family, for her friends, and to herself through the soul-feeding acts of cooking and baking?

“And I will set up over them one shepherd, my servant David, and he shall feed them: he shall feed them and be their shepherd.” Ezekiel 34:23 ESV***

* P.T.H. cites timeline formerly at this URL: mnhs.org/about/dipity_timeline.htm
The Minnesota Historical Society Web site, http://www.mnhs.org, is fantastic! Check it out! Images are from https://images.google.com/?gws_rd=ssl; again, an amazing resource!
**https://www.bettycrocker.com/menus-holidays-parties/mhplibrary/parties-and-get-togethers/vintage-betty/the-story-of-betty-crocker#!
***http://biblehub.com/ezekiel/34-23.htm

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20th Century, Catholic, Culture, History, Minnesota, Uncategorized

Safety Patrol

School Patrol 5

1921
The School Safety Patrol is founded in Minnesota. Starting at Cathedral School in St. Paul, the program is a school-police program for boys to help fellow elementary-school students cross busy streets.*

Going back about a hundred years, there were few safety requirements for Minnesota drivers, and even fewer for pedestrians. To improve their safety, City Council member and Safety Commissioner Aloysius Smith tapped Sergeant Frank Hetznecker to carry out his vision for “school police” now known as school patrols.

The Sargeant went to the principal of Saint Paul’s Cathedral School, Sister Carmela Hanggi, who was an early proponent of the school patrol and a key developer of it. On February 21, 1921, at the intersection of Third Street (later renamed Kellogg Boulevard) and Summit Avenue began their work. Eventually, they added Sam Browne belts, the now ubiquitous shoulder to waist belts with badge that identified safety patrols’ official status. Similar student school patrols operate around the world, and greatly enhance the visibility and safety of kids crossing the street on the way to school.**

Lord, we thank You today for the freedom of travel we have enjoyed due to the automobile in Minnesota. We confess to You our propensity to want to exceed the boundaries of common sense with each new development of technology. Where we have failed Your laws and each other in this, we ask for Your forgiveness. We have rebelled against Your laws at times by how we drive, and the lack of peace in our driven natures.

Nevertheless, we thank You for those who created “school police” aka. school patrol of providing safety for children, and encouraging the responsibility of older kids to look out for the young ones. Will You bless the literal and figurative offspring of: City Council member Aloysius Smith, Sargeant Frank Hetznecker, and Principal Carmela Hanggi? Will You bless those who work in safety with ideas and methods that enhance the lives of future generations? Will You encourage the voluntary actions of kids helping other kids, and convince adults to release them into greater responsibility? We love You!

Everyone must submit himself to the governing authorities, for there is no authority except that which God has established. The authorities that exist have been established by God.
Consequently, he who rebels against authority is rebelling against what God has instituted, and those who do so will bring judgment on themselves. Romans 13:1,2 NIV

 

* P.T.H. cites timeline formerly at this URL: mnhs.org/about/dipity_timeline.htm
The Minnesota Historical Society Web site, http://www.mnhs.org, is fantastic! Check it out! Images are from https://images.google.com/?gws_rd=ssl; again, an amazing resource!
**http://www.mnopedia.org/thing/origins-school-safety-patrol-1921

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