20th Century, Business, History, Intercession, Minnesota, Uncategorized

Betty Crocker

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“The Betty Crocker Cooking School of the Air”

1921
Betty Crocker, General Mills’ symbol of the perfect homemaker, will become known to nine out of ten American women by 1940. Created in 1921 to answer letters about baking problems, she becomes a network-radio personality and cookbook author, and lends her name and changing image to hundreds of products.*

Betty Crocker became the personification of Washburn Crosby Company which later grew into General Mills. The iconic radio station WCCO, whose call letters are an acronym of the company’s name, was rescued by Washburn Crosby to become her voice. “According to Fortune magazine in April 1945, she was the second best-known woman in America, following First Lady Eleanor Roosevelt. Betty Crocker was known as the First Lady of Food.”**

Lord, how does one pray for a “First Lady”, especially a fictional one? We constantly interact with icons and symbols in the present era: through smartphones and devices, in all kinds of advertising, and through mascots of our favorite sports teams. You also use the power of symbols and icons, Good Shepherd, and lead Your sheep to better know and remember You.

I will begin with thanking You for the impact of Betty Crocker on the state of Minnesota. How many millions or billions of bags of beautiful Gold Medal Flour did she sell? How many farmers, truckers, railroad workers, dockworkers, millers, and barge crew members were kept employed by her friendly voice and baking tips? How many families ate dinners, cookies, and pies that were touched by her red spoon? For these, and so many other unmentioned aspects, I give thanks to her creators, the voice of WCCO, and the Washburn Crosby Company.

Will You bless this company and the genius of personifying the fairly mundane product of spring wheat flour? Will You help the businesses of Minnesota to take joy in meeting the needs of its customers because they are worthy persons created in Your image? Will You bless the imagery of service that Betty Crocker implies: to her family, for her friends, and to herself through the soul-feeding acts of cooking and baking?

“And I will set up over them one shepherd, my servant David, and he shall feed them: he shall feed them and be their shepherd.” Ezekiel 34:23 ESV***

* P.T.H. cites timeline formerly at this URL: mnhs.org/about/dipity_timeline.htm
The Minnesota Historical Society Web site, http://www.mnhs.org, is fantastic! Check it out! Images are from https://images.google.com/?gws_rd=ssl; again, an amazing resource!
**https://www.bettycrocker.com/menus-holidays-parties/mhplibrary/parties-and-get-togethers/vintage-betty/the-story-of-betty-crocker#!
***http://biblehub.com/ezekiel/34-23.htm

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19th Century, Agriculture, Business, History, Industry, Intercession, Jesus, Minnesota

Washburn ‘A’ Mill Explodes May 2, 1878

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The mill explodes when flour dust in the air inside it ignites. The explosion kills 18 workers, destroys five other mills, and decimates the surrounding area. Debris lands in Saint Paul, and the shock is felt in Stillwater. The event brings instant notoriety to Minneapolis.

The tragic explosion leads to reforms in the milling industry. Ventilation systems and other precautionary devices will be devised in order to prevent further tragedy.*

Lord, this explosion truly impacted our state and city for decades. Will You forgive us our bitter root judgements of this event? Will You forgive any rash words and thoughts spoken by the rivals of the houses of Pillsbury and Washburn that may still be with us today? Will You cleanse the land, and the river from the bifurcations of this blast?
If the root sin of pride is an issue, (because of its largesse), will You forgive and release all the inheritors of this separation? We need You to provide our food! We welcome You to Minnesota, to the Falls of St. Anthony! Come and ‘be present at our table Lord!’

*P.T.H. cites timeline formerly at this URL: mnhs.org/about/dipity_timeline.htm
The Minnesota Historical Society Web site, http://www.mnhs.org , is fantastic! Check it out! Images are from https://images.google.com/?gws_rd=ssl; again, an amazing resource!

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19th Century, Business, government, History, Industry, Intercession, Jesus, Minnesota, Natural Disaster, Politics, State Government

Falling Falls

Unknown

1866 to 1880

Construction begins on a wooden apron to protect St. Anthony Falls. Mills depend on the falls for industrial power, and their owners hope the apron will stop its erosion and collapse.

Floodwaters destroy this first attempt the following year. Collapses follow. It’s 1880 before a useful apron is completed.*

The Eastman Tunnel once ran below the St. Anthony Falls, connecting Nicollet Island with Hennepin Island. It’s collapse almost destroyed the utility of the falls for the milling industry. Congress gave the Army Corps of Engineers $50,000 to fix the falls by basically filling in the tunnel with concrete, and making a wooden apron. This attempt failed also, and it wouldn’t be until 1874 when a lasting apron would be built.
https://www.esci.umn.edu/courses/1001/1001_kirkby/SAFL/WEBSITEPAGES/5.html

Jesus, our life is a series of attempts, successes, and failures. Help us view failures as You do; teachable moments. Thanks that this failure to build an apron eventually led to a successful preservation of the utility of St. Anthony Falls and the milling industry, but at the cost of destroying its’ natural beauty.

Will You bless us again through the Falls and the Mississippi? Will You gift us to persevere today when our work is totally destroyed by forces beyond our control? Will You help us work in harmony with beauty and nature?

*P.T.H. cites timeline formerly at this URL: mnhs.org/about/dipity_timeline.htm
The Minnesota Historical Society Web site, http://www.mnhs.org , is fantastic! Check it out! Images are from https://images.google.com/?gws_rd=ssl; again, an amazing resource!

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